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A Day in the Life of an SEO Content Lead

November 28, 2018
Working in a remote office comes with some great perks – one of which is having the freedom to manage your own time and plan your day accordingly. But, as the old saying goes: with great flexibility comes the need for great time management skills. And, often, a lot of coffee. Here’s what an average day in the life of an SEO Content Lead looks like at TMI. My day starts around 8:30AM. Working with clients all around the world means a few mails usually come in overnight, so the first hour or two of my day is spent liaising with clients and responding to requests. A coffee or two later and it’s time for our morning status meeting with the TMI UK team, where we discuss what we’re doing for the day and set up any internal meetings necessary. Next, I’ll check on the content calendars we’ve created for our clients and start putting the relevant briefs together to be assigned to our world-class team of freelance copywriters. The briefing process often takes up the bulk of my day – we create painstakingly detailed briefs using some of the most advanced SEO software available to make sure we’re delivering content that isn’t just expertly written, but backed by a solid SEO keyword strategy. Once I’m satisfied with the brief, I’ll set a deadline and pass it on to our writers. By now, it’s time for a quick lunch and a few more coffees - it might be lunch time for us, but some of our clients are only starting their day at this point, so another caffeine boost is always welcome. After lunch, I’ll have another look through my inbox to see if any completed content pieces have come in. When they do, I get started on edits and QA, and send the completed piece on to the client if it meets our quality standards - or request edits from the writer if it doesn’t. After the content has been sent to client, there’s another round of editing and QA on their side. Once they’re happy with the finished product, it’s time to pass it on to our technical SEO team for the process of uploading and publishing the content through the client’s CMS. At this point, there are usually a couple more checks to be made to ensure everything is 100%, and once those are done, the article is queued up to go live. The rest of the afternoon either consists of client catch-ups (where we meet to discuss progress, plan the content deliverables for the coming months, and report on the performance of our SEO content) or more research, briefing and editing. Either way, it’s usually accompanied by another coffee or two before our end-of-day status meeting. This gives us a chance to talk about any issues we had during the day, report back on progress and start planning the following day’s tasks. That’s pretty much it for the average day at TMI. Do you think you’d make a good addition to our team? We’d love to hear from you. Drop us a line and we’ll be in touch soon.
Did we say that we would love to work with you?

So please don't be shy, get in touch! 

The Woodstock Exchange Office Suite A107 

66 – 68 Albert Road


Cape Town