With a picturesque ocean view and easy access to The Point Mall, the office in Sea Point was ideal for training. The first few days in the office of The Media Centre were riveting. On my first day, I was tasked with learning about the mechanisms and science behind the seemingly mysterious advertising techniques Google uses. This was done by studying the Google AdWords Fundamentals Study Guide. This study was and still is immensely helpful – I’m a lot more fun at parties now that I know about the intricacies of retargeting and how, contrary to popular belief, Google is not ‘always listening’.
Under the tutelage of Elrize, I was shown how various reports are compiled, as well as how to extract a variety of search-related data from Google AdWords. The varied nature of the work soon became evident: as I finished ‘slicing and dicing’ data for a report, the next task involved writing an advert.
In addition to reporting and ‘slicing and dicing’, analysing data and identifying trends were also skills I need to begin honing. With The Media Image’s day-to-day reporting procedures and access to most data in real time, conclusions are drawn and decisions made with ample evidence. I have been able to attend virtual meetings with clients to learn more about how the Account Manager works with the client to make decisions and develop strategies.
Working with Google advertising has changed the way I interact with and view adverts on the internet. I am no longer as likely to click on unusual ads (out of sheer curiosity!) as what I was before I knew what it meant to be an ‘irrelevant click’. Delving into the world of pay-per-click advertising has been an incredibly interesting experience thus far.
TMII am proud to be a part of The Media Image. I look forward to seeing what the future holds!